COUNTING CARBON
WE'VE TAKEN THE TEMPERATURE
OF ADLAND'S CARBON PROBLEM
DOWNLOAD THE REPORT AND SEE WHAT WE FOUND
HOW MARKETERS ARE TACKLING ADLAND'S CLIMATE CRISIS
Digital advertising has a carbon problem.
As the digital ad ecosystem has become more complex - fuelled by the rise in programmatic advertising - the negative impact it has on the environment has also increased.
In order to better understand marketers’ perceptions of the impact digital advertising has on the environment and the actions being taken to reduce carbon emissions, Good-Loop conducted a survey of more than 400 digital marketers in the U.S. and U.K., mainly from media agencies and brands. This report reveals how brands and agencies are tackling the problem, the challenges faced and plans for future action.
As the digital ad ecosystem has become more complex - fuelled by the rise in programmatic advertising - the negative impact it has on the environment has also increased.
In order to better understand marketers’ perceptions of the impact digital advertising has on the environment and the actions being taken to reduce carbon emissions, Good-Loop conducted a survey of more than 400 digital marketers in the U.S. and U.K., mainly from media agencies and brands. This report reveals how brands and agencies are tackling the problem, the challenges faced and plans for future action.